‘Don’t drink and drive’ is not as serious in Belgium..

A brilliant ad from Belgium. Not sure it meets the objectives. In UK we don’t mix humour with serious issues, and it is VERY hard to take this ad seriously. It would get the attention, but I doubt that is enough. With brands, attention is an important part, however with issues such as this one we need more drastic reaction from the public. Like with most non-profit ads, you need to either hit people on the head with the risks, or emotionally overwhelm them with the reality (until that they complain to ASA), to really make it work.

Nevertheless though, this made me laugh!


~ by nessahinkaya on July 23, 2009.

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