Inspiration from around the world – Answer to a problem.

TED (Ideas worth spreading) brings Jacek Utko, the great Polish newspaper designer, who made this job-title a hell a lot more by “incorporating architectue rule of function & form into design & content” to save newspapers failing sales in Eastern Europe.

And, amazingly enough, he talks about strategy (which he says that people were shocked to hear a newspaper designer to talk such thing) is incredibly inspiring, as well as his strong vision on importance of not only design but function of it, his understanding of consumer wants vs needs and his humour.

Sales were up by 100% in some Easter European countries thanks to his passion. Watch it, seriously.

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~ by nessahinkaya on April 29, 2009.

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