Umbro "Tailored by england’ campaign

Umbro’s new campaign to highlight its new England kit within the key retailers.

It was a very bold and great campaign that communicated the message passionately with their extraordinary execution. Digital panels and posters overtook Bond and Euston station undergrounds with what can be called “digi-walls”. The posters that covered the whole walls consisted of people from different nationalities wearing the uniform. It celebrates the different ethnicities in todays multicultural England . The campaign not only highlights the new England kit, but also promotes the fact that it was tailored by England.

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~ by nessahinkaya on April 11, 2009.

2 Responses to “Umbro "Tailored by england’ campaign”

  1. Pretty catchy. I like how it embodies every nation without being too athletic. Minimalistic yet conveys two nice messages you can be proud of. Thanks for sharing this!

  2. Hey, glad you liked the campaign. For some more info about the shoot please check our blog at: http://blog.umbro.com/blogs/2009/04/06/198-nations-tailored-by-england-in-greenwich-park/Cheers,Tom

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