Johnnie Walker "Keep Walking" keeps going in 2009



BBH created “Keep Walking” and return of the ‘striding man’ for Johnnie Walker in 1999. In 8 years, there has been more than 50 TV ads, and 150 print ads. It has been a global inspiration.

The insight found back in 1999 by BBH was that a man’s success wasn’t judged according to his current status, but on his strength of vision and where he was heading. This insight has kept Johnnie Walker brand a great success for the past 8 years.

And now in 2009, their new TV ad is on air. I think it is a good subtle ad, but their previous one still remains as my favourite.

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~ by nessahinkaya on February 22, 2009.

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