"GT Academy" knows social media

Most brands integrate their traditional media with the digital. Some brands do it well, some brands not so much. It is never enough just to put a banner or a MPU up in your consumer’s favourite website or page. The brand needs to engage a conversation until the consumer starts to seek out the brand, and not the other way around.

In this weeks Marketing Week magazine, John V Willshire talks about social media “…connections can be made between companies and people only if the companies bring something to the party. Do you entertain? Or educate? Are you useful in some way? Or are you helping people connect to others with a similar outlook on life?” (Marketing Week, February 12 2009, pg 12)

The last bit really stood out for me. And it made me start to think of brands who really made us connect with other similar people.

One recent example I though of is the “GT Academy“. Nissan teamed up with Playstation to create a virtual-turns-reality competition called GT Academy. It was open to entries from all over the world. Here you can read about the ins and outs of this successful campaign.

It created a new lifestyle-world in which the consumer could interact with each other. It created something FOR them.
It created a new platform FOR them so they can engage with each other for a passion they have in common.
This shows Nissan and Playstation care for them, understand them and look after them.


~ by nessahinkaya on February 13, 2009.

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