Meerkat VS Confucious..?

I think all of us know the extreme success of Meerkat, a character created by comparethemarket.com. It was cute, interesting, different and definitely stood out from the crowd and made us all smile in these tough times.

Now I recently read about confused.com campaign which will soon bring out its own character called Confucious to “stand out from the crowd“. Standing out from the crowd by very closely (and dangerously) following a rival’s strategy? I wonder how this one will turn out. Confucious hasn’t been out yet, so I am eagerly waiting to see what route they have chosen. I cannot help but think, soon we will have a Meerkat VS Confucious fight; hopefully Street-Fight style.

I’m watching out for this new campaign….

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~ by nessahinkaya on February 10, 2009.

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