memoir




In this early stage in my blog-existence, I wanted to go back to basics, and celebrate some of the greatest ads in history. With some of the best slogans doing a come-back (Mars: Work, Rest, Play), it seems that sometimes we all go back to basics.

The first ad that pops in my head whenever I think of a great effective communications is the Barnardo’s campaign (Maybe it is because when it went on air in 1999, I was just old enough to register these things; so it was the first ad that got me intrigued enough to want to analyse it back then).

Barnado’s: Best charity advertising by far. It is effective, very honest and shows you exactly why they exist. The images were provocative, created horror, and some of their recent campaigns topped ASA complaints. However, Barnardo’s is one of the biggest charities thanks to these insightful and truthful messages.

The other unforgettable marketing magics were created with these cult slogans.

Whiskas
Nine out of ten cats prefer it.

Pepsi
Lipsmackin thirst quenchin (ace tastin motivatin good buzzin cool talkin high walkin fast livin ever givin cool fizzin)

BMW
The ultimate driving machine

British Airways
The World’s Favorite Airline

British Telecom
Its for Yoo-hoo!

Castlemaine XXXX Lager
Australians wouldn’t give a XXXX for anything else

Guinness
Guinness is Good for You

Guinness

My Goodness. My Guinness

Mars
A Mars a day helps you work, rest and play

Avis Rental Car
We’re number two. We try harder

Heinz Beanz
Beanz Meanz Heinz

Nike
Just do it
(since 1988)

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~ by nessahinkaya on February 9, 2009.

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